Why Your Brand Needs Instagram
Instagram isn’t just for Influencers, every brand should have an Instagram account, here’s why….
Instagram is one of the most vital social media networks in marketing.
In 2010, when the photo sharing app was launched, no-one would have thought eleven years later, the platform would have over 1 billion active Instagram users! The photo and video sharing app’s growth has been phenomenal and it’s only getting bigger and better.
If you are a marketer in today’s highly competitive business environment, you’ll know that building an audience on Instagram has to be a priority for any brand big or small.
- Better Engagement
Instagram is the king of social engagement according to a survey by Forrester Research. Instagram delivers 58 times more engagement per follower than Facebook and 150 times more engagement per follower than Twitter. That’s huge!
Using the right hashtags will get you more engagement. As well as getting followers who will engage with your posts such as employees, friends, clients and family.
So, if you’re looking for better ROI from your marketing campaign, it’s time to start learning how you can get more Instagram followers and begin to build your brand or business.
2. Easy Marketing
Getting new followers may be tough, but you can have fun trying to build a following.
Your audience want to see authentic content because they’re already overwhelmed by social media ads and TV adverts. By telling your story through Instagram in a way that adds value to your followers lives, you’ll come across as more authentic which will generate increased engagement.
Did you know 70% of shopping enthusiasts turn to Instagram for product discovery according to Instagram. There is now Instagram shopping – anyone can buy your brand’s products. Instagram Shopping is a set of features across Instagram that let people shop your photos and videos no matter where they are in the app.
A great tool for businesses to generate more ROI.
3. Boosting Brand Visibility
There are over 1 billion active Instagram accounts today, with more than 1.5 billion photos being shared daily! Your brand will benefit gently from exposure on Instagram. You’ll find new followers, post fun creative content, join in on the trends and increase brand awareness. And it’s FREE to create an account! Click this link to create an Instagram account. If you need some training or advice on how to use Instagram, please shout!
4. Reels and IGTV
Reels and IGTV have taken over ‘grid photos’ as they are more engaging. Your audience wants to see 15-30 seconds clips of a day in your life, your office dog and much more!
IGTV allows you to post longer videos that your followers can watch over and over again. This is a great tool for your brand.
5. Instagram Stories
Instagram stories are one of the most engaged features on Instagram; your followers want to have a nose at what your brand is up to! Show behind the scenes photos and videos, share the latest trends and get involved in supporting other brands too.
Stories is a must for brands as only a % of your grid gets shown to a portion of your followers and Instagram stories is easier for them to engage in.
So, there’s five reasons why your brand needs to be on Instagram. If you want us to set up your Instagram account for you, we’d love to. Complete this contact form or drop us a line at: lisa@digitaza.co.uk.
