4 Facebook Ad Ideas to Grow Your Online Brand

Are you looking to create a Facebook ad, but are unsure where to begin?

In this blog post we discuss 4 Facebook ad ideas of some seriously cool ads that companies have created to promote brand awareness and increase their reach.

Did you know… 9 Million businesses were advertising on Facebook during the second quarter of 2020!
There’s an abundance of ads that make it harder than ever to make your brand stand out.

Creativity has become as critical for a Digital Marketer as a designer, writer or video editor. The right mix of copywriting and creativity techniques can result in an ad that outperforms expectations.

Let’s take a look at some Facebook ad ideas shall we:

1) Grammarly

If you haven’t heard of Grammarly, it is a grammar checker software company.
They start their ad with a quote from an authoritative review. They also present their software as a direct solution to their audience’s problem.

What’s great about this Ad, is how the company used the video in the shape of a short quiz. The quiz proves the central premise behind Grammarly’s software: showing the importance of knowing your grammar.

As soon as the quiz ends, the video shows a CTA to buy the software.

A really great example of a video marketing ad that gets the audience thinking.

2) Calm

Calm’s Ad promote their meditation app which is all about simplicity. Their ad copy follows the mantra, “show, don’t tell,” by highlighting two important awards they won and a great review. The rest of the ad shows a 39 second video.

The video features a well-known Influencer, Stephen Fry, a popular British actor who’s also the narrator, and positive reviews from its users.

Using an Influencer is a well-known tactic to draw attention to an ad. A great idea for your brand too perhaps?

3) Headspace

Headspace is a popular meditation app, that uses an animated video of a smiling circle expanding and contracting. The video shows you how you can start doing meditation by just focusing on your breath. After the 15 second exercise, Headspace offer a free trial.

This ad represents a perfect match between their main offer – a subscription to their guided meditations.

The copy is short and snappy, which seems to be well thought out. And the simple graphic is really appealing. It’s not too busy and what meditation should be about.

4) Uber Eats

And, last but by no means least, we discuss an Uber Eats ad.

This ad in particular targets restaurant owners, one of their core audiences.

The ad focuses on the benefits they get – more customers and profit. And, also what their audience’s customers want too – an excellent service experience.

The ad title adds another benefit – engaging with the restaurant’s customers. And they advertise the “time limited” offer of free sign up.

A great example of an ad with its mix of colourful engaging illustration at the top and the bold navy to contrast the pink below with catchy copy in.

So, there we have it! 4 Facebook ad ideas from some of the most iconic brands today. The power of a well thought out ad is vital in today’s modern digital crazed world. The reach and ROI is phenomenal.

If you would like to discuss ideas for Facebook ad’s and have a budget in mind, feel free to contact us and we’d happily chat over a cuppa.

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