The Rise of Influencer Marketing

Influencers, they’re everywhere! From Instagram Influencers, bloggers, celebrities to Youtube stars. Digital Marketeers and brands love to utilise them!

There has been a 325% increase in searches for the phrase “Influencer Marketing” on google alone over the last twelve months. So, it is clear that Influencer Marketing is a hot topic, and this is leading more brands and Digital Marketeers to educate themselves about Influencer Marketing.

If you haven’t heard of “Influencer Marketing”, we’ll give you the low down. Influencer Marketing is a type of word-of-mouth marketing that focuses on using brands to amplify your brand message to their audience or yours. Influencers can be well-known with a huge niche following who can help spread the word about your business or product through their social channels or blogs.

Most Influencers are specifically on Instagram as it’s one of the most used Social Media apps today. Did you know that 95 million photos and videos are posted on Instagram per day?

Influencer marketing is generally more likely to be authentic than corporate advertising. Here’s some facts about the industry:

• 58% people have bought a new product in the past six months because of an influencer’s recommendation.
• 63% of consumers trust influencers’ opinions of products much more than what brands say about themselves.
• Instagram users “like” 4.2 billion posts per day
• Instagram Influencer Marketing spending is growing at a rapid rate
• Instagram engagement rates are much higher than those on Twitter
• 86% of Women use social media for purchasing advice
• 74% of people trust social networks to guide purchasing decisions

Influencer Marketing is not just a trend. A mediakix study predicts that the ad spend for Influencer Marketing reached £10 billion in 2020 and is continuing to grow.

With 3.6 billion people around the world using social media apps, the social media and Influencer market is booming. The largest social media advertising audience is 25-34 year olds, and those that age are easily influenced.

It’s better late than never when it comes to developing an Influencer Marketing campaign. A good way to start would be to do some research and reach out to some of your industry’s top influencers or micro Influencers and ask them to influence their target audience by promoting one of your products or services. Gifting products is a great option if you haven’t got a budget in mind for Influencer fees.

If you want your brand to be on the most vital social networking platform, Instagram. Then, talk to us. If you have a budget in mind for Influencer Marketing, we’d love to chat over a cup of tea.

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