8 Digital Marketing Trends You Can’t Ignore in 2021

What’s trending in 2021? We take a look at the biggest trends in Digital and Social Marketing below:

1. The rise of Video Marketing – Video Marketing is one of, if not, the most vital marketing trend today and is likely for the next five to ten years. However, do be short and snappy with your videos as your audience may scroll past if it’s too long.

2. Influencer Marketing – The rise of influencer marketing is here to stay in 2021 and will continue to expand in the next coming years.
   If you’re unsure what Influencer marketing is, it’s a type of word-of-mouth marketing that focuses on them to create brand awareness and increase sales for your brand.
   
   
3. Social Commerce and Shoppable Posts – With e-commerce and social media both growing at alarming rates, it’s no wonder brands are using the two together to maximise opportunities for sales.
   
   Did you know, since March last year, you can now purchase products within Instagram?
   
   
4. 5G Technology – In a mobile driven world, one of the most significant digital marketing trends of 2021 is the dawn of 5G technology. 5G speed will benefit the augmented reality industry, it could be instrumental in developing a virtual heads-up display.
   
   Also, the European Union has a 5G action plan that includes uninterrupted 5G coverage for major roads and railways by 2025. What’s more is that the technology is expected to power a one hundredfold increase in the number of connected devices.
   
   5G technology will transform how we access online content, from digital marketers to the average user.
   
   
5. Social Media Marketing – In 2021, brands will be tapping more into the potential of video and interactive content on social media to draw attention. But staying authentic is key, and by working hard to ensure this will create an engaged community of loyal followers.
   
   
6. AI (Artificial Intelligence) – The dominance of AI is here! It’s sure to be at the heart of the global business and industry in the future, and it’s already taking over many simple jobs.
   
   For example, in the US, Microsoft and Uber use Knightscope K5 robots to patrol parking lots and large outdoor areas to predict and prevent crime. These robots can read license plates, collect data to report to their owners and report suspicious activity. They only cost $7 an hour, which is less expensive than a human security guard’s wage.
   
   AI will soon be the driving force behind many services, and currently, we already see it implemented in such areas as: content creation, email personalization, e-commerce transactions, product recommendations and basic communication.
   
   
7. Email Marketing – With billions of people on their phones every day, checking their mailbox on average fifteen times a day. The rise of email marketing is trending and will continue to trend for the next five to ten years.

8. Sustainability – Just like the digital marketing trend of inclusivity, people in 2021 are passionate about the environment. They want to make sure the brands receiving their money are just as concerned for planet earth as they are.

So, there we have eight Digital Marketing trends for 2021. From the rise of Video Marketing to Sustainability. What trend(s) will you be implementing with your brand this year?

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